Strategic Management
Von H. Igor Ansoff
Strategic Management Classic Edition
This book is the original, classic text by H. Igor Ansoff, the pioneer and 'Father of Strategic Management'. This is the founding work on Strategic Management, a concept that lies at the core of modern business. Ansoff focuses upon the behaviour of complex organizations in turbulent environments and upon what determines success. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains today as a key work on strategy.
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